Sticker shock in reverse
Tata for Now ...
Have you heard about the Tata Nano? This car is a remarkable feat of engineering.
Made in India, it sells for $2,200. That's a bare-bones model that would never sell in the more sophisticated and well-off European and American markets, but for the Indians who have been using bicycles and cramming four people onto motorcycles, this is the perfect entry-level four-wheel vehicle.
The arced body is plenty spacious for four grown men, according to the latest issue of Car and Driver magazine.

Made by Tata Motors, the Nano has a 35-horsepower, 624-cc two-cylinder engine mounted under the rear seat. The no-frills version has no A/C, no ABS, a manual four-speed gearbox, one windshield wiper, one side mirror, one column stalk, and one dashboard gauge combining a speedometer and fuel gauge.
But it can go 65 mph and the suspension is rugged enough for the worst Indian roads.
Amazingly, Tata had planned to sell it for $2,000 but despite rising steel prices and production problems, it still only raised the sticker price by $200.
(Tata had built a factory in Singur, West Bengal, but the local farmers felt they were not fairly compensated and linked up with Marxist guerrillas to take over the plant. Tata abandoned it even though it was 90 percent complete and moved production to a truck plant in northern India.)
A more fully equipped and higher-powered version is scheduled for introduction in Europe in 2011 and the USA in 2012 and the price is expected to double or triple... even so, at $6,000 it will be hard to match.
This is another chink in the restructuring of global manufacturing industries and proof that, as Bob Dylan said nearly 30 years ago, the union is "going the way of the dinosaur."
* * *
Toledo, Ohio
May 2, 2009














